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She’s a Neurotic Heathen Slut with a Cinderella Complex, I’m a Bitter, Divorced, Wine Drinking Man Hater – But Do You Have A Life Plan B?

Dear loyal readers, I have been so extraordinarily busy that I have fallen behind on my posting.  So I’ve decided to rerun some of my favorite old ones.  Enjoy!
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By Stacie Clifford Kitts, CPA
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You see – As a CPA and advisor, my mind works a little differently.

For instance, when I hear from friends news like – “we’re having a baby” or “I’m getting married”, before any form of congratulations escapes my mouth, I am already thinking, tax plan, cash flow, and life plans A and B [you know – do you have a plan B in case plan A doesn’t work out – can we all say prenup’].

Now I suppose this is an excellent trait for your tax advisor or even your lawyer, but I’m thinking maybe not so much for your friend.

Case in point.

Not too long ago I found a book written by an old friend who I had met in college. We had palled around off and on for several years following graduation but had lost touch over the years.

As I settled down to read what she had written, I couldn’t help thinking about how we had met.

I was sitting in a statistics class at a local community college waiting patiently for the class to begin and entertaining myself by watching the students that were timidly walking into the room and quickly finding seats near the door.

I noticed her right away, maybe because she seemed more self-assured than the others did. At first, I even thought she might be the instructor who appeared to be running late.

She stopped in the doorway and assessed the seating situation. Then she walked across the room passing several rows of desks while she cocked her head and smiled over her shoulder.

That’s funny I thought, she reminds me of a beauty contestant flirting with the judges as she walks across the stage.

Before she reached the last row, she spotted a desk that suited her and made her way up the aisle where I was sitting. Then with a slight flourish, she stopped at the desk in front of me, plopped down in the seat and flipped her long blond hair out of her face with the back of her hand where it landed in a messy pile on the top of my desk.

Hmmm that WAS memorable.

Now let’s see – back to the book. The Break-up Diet

I noticed that it had a cute cover, a table of contents and what’s this – a page of acknowledgements. Let’s see what she says here, “My greatest appreciation goes out to”….blah blah blah, my agent, some others, and Michelle somebody – “for being my best friend and chief secret-keeper since seventh grade, and for never suggesting that I come up with a Plan B.”

Urgh. Huh. Ouch. What? Could that be directed at – ME.

That did seem to be my M.O. I looked up from the page and began to think, I do remember – yes – there was a conversation. But – but a Plan B was a completely appropriate suggestion given the situation and her explanation of Plan A. Wasn’t it?

Your plan is what? I asked as my eyebrows rose slowly up my forehead. Did I hear that right? She was going to continue her career as a “professional” dancer [not the good kind] while she wrote the next great American novel and then retired on some tropical island. That – was Plan A.

Now as I have said, my brain works a little differently from maybe an aspiring writer, because I was thinking, ummm doesn’t “professional dancing” [not the good kind] have a shelf life, and considering all the aspiring writers out there, aren’t the chances of being a rich novelist pretty remote?

So being a good advisor, but maybe not such a supportive friend, I suggested that she think of other ways to make a living as a writer, maybe writing for a newspaper, or magazine, or even freelancing. Yep, I’m pretty darn sure I used the term Plan B.

Well, here it was in my hand, her novel [a memoir] maybe not the next great American, but not bad either.

I continued reading on, and the more I read, the more I realized that not only am I portrayed in her book, but I am also a bitter, divorced, wine drinking man hater. Note to my husband – I love you honey – that was long before I met you.

But in all fairness, she recently sent me a note jokingly describing herself as neurotic heathen slut with a Cinderella Complex so I guess we all had our issues.

Funny enough, it does appear that she has happily stumbled onto her Plan B even if she doesn’t realize it. She got married, she co-owns an online magazine directed toward women writers, she is a professional industry speaker and she teaches online classes. All perfectly acceptable, and might I say all within my suggested Plan B’s.

Ping Your Way To a Successful Social Marketing Strategy – It’s A Whole Lot Better Than Being an A-Hole

By Stacie Clifford Kitts, CPA

A few weeks ago, I wrote a post about a company in the tax industry that appeared to be getting some bad advice on how to conduct a successful social marketing campaign. I discovered this unfortunate strategy when the company spammed the comment section of one of my blog posts. Flabbergasted Reputable Tax Service Company acting like an A-Hole

Jumping head first into a social marketing strategy without first understanding how the game is played is likely to tick off the players or at the very least, your company will have a bad social showing. As with all business strategy’s, you really need to make sure you hire advisors that know what they are doing. For goodness sake, people DO YOUR RESEARCH. For the CPA industry there are people who specialize in helping you with your social strategy – Michelle Golden of Golden Practices is one such advisor.

Which brings me to pinging your way to success. Yesterday I was barraged with “pingbacks” on my blog site.  A pingback is simply a notification that someone is linking to my site.  Wikipedia defines pingback this way:

A pingback is one of three types of linkbacks, methods for Web authors to request notification when somebody links to one of their documents. This enables authors to keep track of who is linking to, or referring to their articles. Some weblog software, such as Movable Type, Serendipity, WordPress and Telligent Community, support automatic pingbacks where all the links in a published article can be pinged when the article is published.

Now in WordPress, my blog host, I also have the option of posting the URL of the blogger linking to my post in the comment section of my blog.   It’s kind of like a handy built in quid pro quo for you saying nice stuff and linking to my blog. I in turn allow a link back to yours. Neat! And might I say an appropriate use of the comment section of my blog.

Curious about what all the links were about, I instantly clicked over to read what was being said about my blog.  I discovered that they were coming from a company that I assume got  some good advice on how to promote their social networking strategy,  Tax Resolution University. And let me say, if theirs isn’t a planned strategy, it certainly should be.

I was pleased to read the praise for Stacie’s More Tax Tips offered by blog author Michael Rozbruch at Tax Resolution. His writing shows that he actually read and appreciated the content of my blog. He spent the time to identify elements that he liked and continued on to make great comments in his post  Tax Help and Tips from Tax Blogger Includes Refreshing and Candid Look at Issues Facing Today’s Taxpayers here’s some tid bits:

From why she thinks American Express sucks to the true story of a magazine door-to-door sales person who encountered nightmarish tax consequences from her self employment status, Stacie’s unique take is both entertaining and enlightening.

Stacie’s More Tax Tips provides a wide and eclectic mix of tax information. The blog is well organized and quite informative – taxpayers can find excellently categorized information concerning tax, accounting and business advice, mixed in with quirky commentary. The blog offers information published by the IRS, such as IRS Patrol and IRS Presents, news releases and tax tips.

Other great content featured on the blog includes interviews with interesting individuals who put a new spin on everything tax, book reviews, Education Credits, Tax Guidance (need any help filing out those numerous tax forms?), coaching, and types of tax explained. You can even check out Abigail’s story of sex, drugs, and taxes for a bit of jolting tax reading.

While these comments are well thought-out and flattering –  heck they make me feel all good inside, more importantly they are a good social networking strategy. Because of this well written post, the Tax Resolution Blog will show up under, the blogs I like category on Stacie’s More Tax tips. And I will allow the ping backs all like eight of them – some quid pro quo.

And just as a side note  – Well-done Tax Resolution, your blog campaign tells me that you are a good strategist. This is a wonderful quality to have when you are in the business of resolving tax controversies. I am a fan!