PART III – IN THE SERIES: HAVING IT ALL – YES OR NO

By Stacie Clifford Kitts, CPA

As a parent, my responsibilities seemed to be constantly changing. My parenting duties revolved around my children’s needs and my children’s needs varied on a daily basis. Some of my children needed more attention and guidance whiles others seemed to make good decisions and prod along on a happy course.

When I decided that having children was something that I wanted to do, I certainly didn’t plan on being a single mother. And I definitely didn’t plan on having a disabled child.

Likewise, when I decided that I wanted to have a career as a Certified Public Accountant (“CPA”) opposed to being a stay home mother, I didn’t have the life experience to really understand what was involved in that choice. I had no idea the level of stress raising a disabled child would add to the already stressful world of public accounting.

Now, one benefit of public accounting is that there is some flexibility. A CPA’s job is for the most part driven by deadlines. These include government imposed deadlines for filing your income tax return, or client imposed deadlines based on the clients various needs.

However, even with the imposition of all these deadlines, CPA firms can be somewhat flexible as long as you produce a competent product and meet client expectations. For me, this was a very attractive benefit of the profession.

If I needed to take time off during the day to take a sick child to the doctor, then I would make up the work time in the evening or on the weekend. It seemed like a win win. And for the most part, I think it was. In terms of the career choice, the potential for growth, job satisfaction, and compensation, public accounting turned out to be a pretty good choice for me.

Along with the choice was the attitude that being a CPA was a career choice and not a job choice.

What I mean by “career” as opposed to “job” is this:

When you have a “ job” you wake up each day, you commute to the place where you perform your duties, you put in your eight hour day, you get your five percent a year pay increase [if you’re lucky], and maybe if someone dies or retires you may get the chance to be promoted. Your job is not a major focus in your life. It’s a means to an end. Usually that end is paying your bills and taking the occasional vacation. A job is about existing. It’s about a paycheck.

It’s not to say that there is anything wrong with having my definition of a “job.” If you are happy with your job and your life, then you have made the right choice.

For me, a career is quite different. A career is something you feel passion for. A career involves setting goals and then finding ways to achieve those goals. For me it’s a primary focus in my life, something that I feel proud of and something that I strive to be better at each day. For me, my career goals are not something that can be defined by or attained in an eight hour day or a forty hour week. I am constantly looking for new opportunities or ways to improve myself. My career is something that I want to do, something that I choose to do, something that I find pleasure in. It’s not defined by money or by necessity, but by satisfaction.

By its very nature, a career is often life consuming. Careers take time and an incredible amount of energy. In my estimation anything less would just be a job.

So for me, what time or energy did that attitude leave for motherhood? Shouldn’t motherhood involve all the same aspirations and commitment as a career? For that matter, shouldn’t motherhood be a career?

Many times during my life motherhood and career seemed like two drowning women each one struggling to surface. But because of time and stress and obligation, the surface felt like a tiny hole just large enough to pull your head through and take the occasional gulp of air. And when Career would begin to drown, she would claw and fight and yank Motherhood under so that Career could surface and survive.

© Copyright 2008 Stacie Clifford. All rights reserved

PART II – IN THE SERIES: HAVING IT ALL – YES OR NO

By Stacie Clifford Kitts, CPA

Certainly women will have verifying opinions about whether they have it all. The answer lies in whether you believe that you are a good mother, whether you believe you have a successful career, and whether you believe that other aspects of your life are fulfilled.

We all have our personal journeys, goals, and achievements. For me the answer to this question is a personal one. And as such, cannot be defined by someone other than the person who is living it, striving for it, or hoping for it.

Do I have it all? I struggle with the answer to that question to this day. And if you ask me next year, I might give you a different answer than I do today.

I think as a parent, people who know me would agree that I have succeeded in instilling within my children morals and a sound work ethic. My children have graduated from high school [with the exception of my youngest who is a sophomore but - fingers crossed - on the right track], and on occasion they pursue higher education. My adult age children are self supporting. And as an added bonus, have stayed out of jail and off drugs. I certainly don’t feel bad about the outcome thus far. If the ends justify the means, then yah, I might be defined by some as a good parent.

As for my career, I graduated from college with honors while raising my children [with the help of a nanny until my youngest was 6 after which time I put him into day care and my 9 and 12 year olds became latchkey kids ], I became a Certified Public Accountant and eventually started my own successful accounting practice.

During my children’s formative years, my husband and I divorced. I am now remarried to a wonderful loving man who I thank god for everyday.

So here I am today, with seemingly well adjusted children, a happy marriage and a flourishing career. Do I have it all? It certainly would seem so.

But how did I get here? What was the journey? Was it worth it?

© Copyright 2008 Stacie Clifford. All rights reserved

PART I – IN THE SERIES: HAVING IT ALL – YES OR NO

By Stacie Clifford Kitts, CPA

I stumbled onto an article about female partners in accounting firms by accident while researching another topic [which is what has inspired this new series]. The title was catchy: “Women’s focus: female partners” by Clive Howard Accounting Age 18, Oct 2007.

Frankly, for me, the catchy part of the title was the author’s name, Clive. Who is Clive and why is he interested in female partners? Honestly, when you read articles about business women, generally they are written by – well – women. So I really was interested in what Clive had to say…a new take…a fresh perspective.

My reaction to Clive’s take on female partners, sex discrimination, the old boys club, path to partnership, and how he ties this all into maternity leave was immediate and harsh. At first I was somewhat speechless – well, in truth, I was speechless for about 5 seconds before I launched into a verbal tirade about short sited warped logic that seemed to be saying that women needed to be protected from their own decisions to get pregnant, give birth, and to go on maternity leave.

As I see it, only in the business world would someone take such a supercilious and inflammatory position as to suggest that becoming a parent doesn’t bring with it some concessions. And yes, surprise, might negatively or at least temporarily impact your assent up the career ladder. So in case you haven’t figured it out, all decisions have consequences; and that includes the decision to have children.

If you are one of those women who thinks you can have it all, this series may not be for you. My take on the topic is probably somewhat different from the main stream. So, you might be somewhat distressed by my views.

I don’t believe that the answer to, “Can you have it all?” can be summed up in a simple article or two. In my opinion, the topic really deserves several in-depth chapters in a very thick book. Obviously, the answer to “Can you have it all?” is relative to where your personal beliefs lie in regards to the questions: What makes a good mother, employer, wife, etc?

As a former single mom [former because I have remarried], I am no stranger to the struggles faced by mothers who are also trying to juggle a career. Not only can I relate to the struggles of motherhood, I feel that I have a unique perspective since as a single mom, not only was I attempting to build my career, but I was also struggling with the needs of a disabled child.

When you read Mr. Howard’s article, he seems to infer that not only can we choose to “have it all”, but employers should provide an environment that promotes that choice.

You might be thinking – yes, employers should make concessions for me; I should be able to be a mother and an executive. But is that really true? Is that the best business position? Is that the best personal position?

In this series I will address these questions by sharing my personal journey as I strived to have it all.

© Copyright 2008 Stacie Clifford. All rights reserved

PART IV – IN THE SERIES: HOW SHOULD WOMEN PROMOTE THEMSELVES IN THEIR BUSINESS COMMUNITIES?

In earlier parts of this series, I posed some interesting and possibly controversial questions about women, their contributions to their business communities, and their self promotion techniques.

As I explained in Part II:

“As professional service providers, we are promoting (on the surface anyway) what appears to be gender neutral skills. So what does that mean? It means that service providers such as CPA’s, attorneys, money managers etc. are selling the benefits of their education and experience. We are, as such, our own product and that product consists of our professional skills and reputation.

“But does the above description of a service provider really encompass all of the skills a woman brings to the (provider) table? Is it possible that a woman’s contribution is different from a man’s simply by virtue of the fact that she is a woman? And if so, what are those contributions and differences? Further, if we accept that differences exist, are those differences something that should be promoted and how?”

Although I did find some interesting articles/studies that show that clear gender lines do exist as it relates to how men and women interact in their business communities, in my mind I don’t think I found any definitive answer that would clarify how women should act or how they should promote themselves.

Let’s face it; the idea that men and women are different certainly isn’t a new one. But what I do find interesting is how hard some women [at least in my experience] have worked or are working to convince their male counterparts that male/female differences don’t exist in business environments. And maybe something that seems more troubling is the belief that our interactions with female colleagues, employees, or the like, should have the same feel and tone as our dealings with our male colleagues.

It seems clear to me that professional service providers do possess gender neutral skills. But it’s also clear that women tend to think differently and act differently from men. These differences were highlighted in some of the studies I found while researching this article. One study that I found helpful in understanding these differences was “Critical Mass on Corporate Boards: Why Three or More Women Enhance Governance” [published in 2006 by Kramer, V. W Konrad, A.M. Erkut S]. This study showed that women bring with them enhanced qualities that differ from their male counterparts. For example, the study showed that women are more likely than men to encourage social support, win-win problem solving and listening.

Interestingly enough, [and this may surprise the reader] regardless of obvious gender differences, I have come to the conclusion that it would be wrong to assume that there is a specific way that a woman should act or how she should promote herself simply defined by her gender.

However, I also can’t make an argument that gender doesn’t have some impact on how we react and how people react to us. I also can’t think of any good reason that a woman should pretend to be something or someone that she is not. That is to say: I can’t think of any good reason that any woman should feel the need to act in a way that is contrary to how she would normally think or how she would normally feel.

Obviously there is an appropriate level of decorum and professionalism that is necessary in all business settings. Professional services providers must instill confidence and aquire the appropriate level of knowledge and skill in their respective fields regardless of gender.

But, to suggest that a woman should act in a way that is contrary to her nature is to suggest that it’s wrong for a woman to act like a woman. Further, women who feel the need to mask their female traits seem to be promoting the idea that being female or having female attributes is not professional, that it affects their reasoning ability, and that they are not effective leaders.

Much has been made lately over Hillary Clinton’s emotional response to a question asked by a supporter at a campaign stop. The focus of the news story was not about what she said in response to the question, but to her emotional response to the question. Here is my personal note to Hillary and to anyone who may think her reaction was not proper: If you are moved by an issue, its okay to show some emotion. That’s what women do – and guess what – its okay.

Based on my own personal experiences and the experiences of the many business women that I have been privileged to know, the answers to my question seem obvious: Women do bring qualities to the “provider table” that are different from men. Further, Its okay to be a women who acts like a women – even in business. We shouldn’t be afraid to be who we are. Women should examine and even embrace how their unique and possibly “feminine” perspectives could benefit their business communities even to the extent of promoting and capitalizing on those differences.

© Copyright 2007 Stacie Clifford. All rights reserved

PART III – IN THE SERIES: HOW SHOULD WOMEN PROMOTE THEMSELVES IN THEIR BUSINESS COMMUNITIES?

If you grew up in the business community during the 80′s and 90′s, like I did, you might have encountered women who had two fundamental philosophies about how to succeed in business. These philosophies essentially amounted to how women felt they needed to promote themselves and what they believed constituted their individual contributions to their organizations.

Interestingly, one philosophy revolved around professional women aspiring to look and behave like men. In essence this meant, removing, to the extent possible, any outward appearance of femininity even to the extreme of wearing their hair very short and shunning cosmetic products. Not to mention the intentional masking or denial of any semblance of “feminine” personality traits or attitudes. Showing emotion or being to ‘touchy feely’ was definitely considered career suicide.

The message to young business women seemed clear. Being female was fundamentally associated with weakness including an inability to act in an affective and rational manner. Therefore, the goal of women who adopted, or attempted to adopt, a male persona, were often aspiring to be accepted as just another ‘one of the guys’ rather than as a colleague with their own unique skills and abilities.

You might very well ask: If men can achieve success by acting in a certain manner, then why doesn’t acting in the same manner work for women? For me that question definitely falls into the Dah category. The answer is simple – women are not men. As the studies mentioned earlier in this series indicate, women excel in areas that differ from men. Imitating a man and denying who you are, in my estimation, only succeeds in diluting those qualities that bring powerful and unique contributions to our business communities.

In contrast to the first philosophy, the second philosophy involved the blatant exploitation of ones sexuality. If you have ever worked in a corporate environment [and even if you haven’t], you are likely to have encountered someone who you felt was embracing this philosophy. I think Julie Hilden nailed it pretty well in her article about the Blogger the “Washingtonienne” [www.writ.news.findlaw.com Tuesday June, 21 2005].

In Ms. Hilden’s article, she explains that when some women who are not afforded the power that appears to be obtainable by their male colleagues (in this article she is discussing the male dominated world of Washington DC) they often “[grab] for the power that [seems] most readily available to [them]: sexual power.” Ms. Hilden goes on to explain that “as much as this kind of power is touted, it’s not a very powerful kind of power, especially in the long run.”

Regardless of the prominence of these two strategies, neither strategy seemed (then or now) to be an appropriate way to promote ones self. In my experience, the women who indulged in these strategies never seemed to achieve the job satisfaction that they were striving for. In other words, these self promotion techniques often failed to provide the respect the women needed in order to advance in their careers. And in fact, it appeared over time to erode their credibility as legitimate business persons who possessed credible ideas and skills.

My observations appear to be supported by the study addressed in Sherrill Nixon’s article “Don’t want to be harassed? Stop acting like a man” [www.smh.com.au May 14, 2007]

In Ms. Nixon’s article, she focuses on a study published in the Journal of Applied Psychology which indicates that “behaving like ‘one of the boys’ to get ahead at work may not be the best strategy for women.” The author of the study Dr. Berdahl is quoted as saying “The more women deviated from traditional gender roles – by occupying a ‘man’s’ job or having a ‘masculine’ personality – the more they were targeted [for harassment].” Further Dr. Berdahl states, “Although having a masculine personality would seem to help employees fit into male-dominated work environments, having such a personality appears to have hurt the women in this study.”

Conversely, the study also showed that “feminine” women also faced problems in male dominated environments. As stated by Dr. Berdahl, the results of the study “highlight[ed] the double bind faced by women who are dismissed and disrespected if feminine but scorned and disliked if masculine, limiting their ascent up the organizational ladder.”

So what can we learn from these studies? It certainly seems clear to me: Women who exploit their sexuality in what seems to be a misguided attempt to attain some level of power and success, do not achieve the recognition or respect that is necessary to become a flourishing business person. In addition, attempting to be ‘one of the boys’ invites ridicule and harassment and dilutes the skills that women should be capitalizing on.

So then…what are the answers to my original questions from Part I of this Series?

Check back and see.

© 2007 Stacie Clifford. All rights reserved

PART II – IN THE SERIES: HOW SHOULD WOMEN PROMOTE THEMSELVES IN THEIR BUSINESS COMMUNITIES?

Certainly as professional service providers, we are promoting (on the surface anyway) what appears to be gender neutral skills. So what does that mean? It means that service providers such as CPA’s, attorneys, money managers etc. are selling the benefits of their education and experience. We are, as such, our own product and that product consists of our professional skills and reputation.

But does the above description of a service provider really encompass all of the skills a women brings to the (provider) table? Is it possible that a woman’s contribution is different from a man’s simply by virtue of the fact that she is a woman. And if so, what are those contributions and differences? Further, if we accept that differences exist, are those differences something that should be promoted and how?

In my attempt to reconcile these questions, I stumbled onto an article by Ronald Alsop titled “Men Do Numbers, Women Do Strategy” [CareerJournal.com September 21, 2005,]. In this article Mr. Alsop indicates that recruiters who responded to the Wall Street Journals Harris Interactive business-school survey acknowledged differences that they observed in male versus female M.B.A. recipients.

The recruiters indicated that the “men [were] perceived as forceful, if sometimes overly pushy leaders, as well as more adept in math.” However, the women tended to “interact more effectively with clients and colleagues and [excelled] in strategy and communications.”

Okay so now I’m intrigued. Based on the Harris survey, it would appear that women and men contribute in similar but also different ways. So naturally with my curiosity heightened, I wanted to explore other sources of information that could clarify these differences.

My quest for clarity uncovered the following study: “Critical Mass on Corporate Boards: Why Three or More Women Enhance Governance” published in 2006 by Kramer, V. W Konrad, A.M. Erkut S. [copies of the report can be ordered from the Wellesley Centers for Women's Publications Office.] This study found the following interesting dynamics when women were brought into the board room.

Women, as the study reveals, tended to convey “a collaborative leadership style that benefits boardroom dynamics by increasing the amount of listening, social support and win-win problem solving. Although women are often collaborative leaders, they do not shy away from controversial issues.”

Many of the studies respondents “[believed] that women were more likely than men to ask tough questions and demand direct and detailed answers. Women also [brought] new issues and perspectives to the table, broadening the content of boardroom discussions to include the perspective of multiple stakeholders.”

Although the above study (and survey) highlight the contributions that women bring, I don’t think the results of either are surprising to the majority of today’s business women. The results certainly didn’t surprise me.

But what’s the bad news? There must be some study out there that shows something negative? So I diligently bombarded the internet with Google searches looking for something that would provide an apposing view. Not surprisingly, I didn’t find much. Lets face it. If that study does exist, its probably buried in some obscure antiquated archive due to its gender biased views.

However the studies that I did find definitely show that attitudes have changed over time.

Check back soon to read more about what I discovered.

© Copyright 2007 Stacie Clifford. All rights reserved

PART I – IN THE SERIES: HOW SHOULD WOMEN PROMOTE THEMSELVES IN THEIR BUSINESS COMMUNITIES?

By Stacie Clifford-Kitts CPA

Recently I had a series of conversations with a woman who is attempting to promote herself and her business endeavors. During the course of our conversations, it occurred to me that we had very different views (actually apposing views) related to what it means to be a woman in a business community (and more importantly) what constitutes acceptable self promotion practices. As a result of our conversations, I found myself thinking about the different ways business women have promoted themselves over the years. And I came to some interesting conclusions – which I will discus later on in this series.

But for now, if you are thinking about promoting yourself, try asking yourself these question? What type of impression do you want to make on the world? How do you think what you say and how you act influences your chances of achieving your goals? To narrow it even further, think about this: If someone from your target group (the businesses or persons that you are hoping to attract as clients) was asked to describe you using the first thought that came to their mind, what do you think that would be?

If you’re not sure, ask a friend, a family member or a co-worker (who you think will be honest with you). But keep in mind, your friends, family members and co-workers have gotten to know you, so it may be difficult for them to describe you from a first impression standpoint. So ask them to describe you in three words or less and see what they say. You might be surprised. Its such a cliché but so completely true – you only get one chance to make that first impression. Bad promotion i.e. bad first impressions can be career suicide.

© 2007 Stacie Clifford All rights reserved

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